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ANA
1: Use Clear Calls-to-Action
In any given Web page, email, advertisement, whatever—make it clear what the user is supposed to do next. If there are too many competing messages, or the call-to-action is somehow camouflaged, we’re making the user work too hard.
2: Put a Priority on Creative
There’s no substitute for good graphic design.
3: Make Personal Connections (Or At Least Fake It)
Remember that’s it’s all about people. Be sure to know your audience. It’s impossible to develop a good solution if you don’t know the motivations and context of your site’s users.
4: Don’t Let The Man Throw You Off Your Game
… That means strategizing with a client, building consensus within a group, communicating the pros and cons of multiple options, and in general making smart, confident recommendations. Being able to explain and defend your thought process is critical.
…world as a barrier against barbarism. It was intended as a symbol of Western superiority and a triumph over nature.
By contrast, Mr. Piano’s vision avoids arrogance. The ethereality of the academy’s structure suggests a form of reparations for the great harm humans have done to the natural world. It is best to tread lightly in moving forward, he seems to say. This is not a way of avoiding hard truths; he means to shake us out of our indolence.
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